LinkedIn Intent Automation

Production Dashboard

Last Website Visitor:

Last LinkedIn Signal:

Last Enrollment:

Last updated:

LinkedIn Signals (7d)

vs. previous

Failed to load

Website Visitors (30d)

vs. previous

Enrollments (7d)

vs. previous

System Health

Healthy Warning Error

All systems operational

Clay Enrichment (7d) LinkedIn Ad Engagement → ICP Contacts

Companies

Unique companies

Enrolled

Contacts in SalesLoft

Skipped

Excluded contacts

Enrollment Rate

Enrolled / Total

Avg/Company

Target: 10

By Segment

SMB (50-999)

MM+ (1000+)

By Rep

No enrollments yet

Skip Reasons

No skips yet

LinkedIn Signals

Last 50 LinkedIn engagements

Website Visitors

Last 50 from Clearbit

Recent Enrollments

Last 10 contacts

Action Required

Failed Domain Extractions

LinkedIn URLs that couldn't be parsed

SalesLoft API Errors

Failed enrollments requiring attention

Enrollment Funnel (Last 30 Days)
The system only enrolls website visitors who engaged on LinkedIn within 30 days of their website visit. This creates a "double intent signal" - both LinkedIn interest AND website research activity.

Website Visitors Captured

LinkedIn Signals

Matched Website Visitors

Passed Validation

Enrolled

Conversion Rate:

Quick Tools

Test Domain Extraction

Lookup Website Visitor

View Dokploy Logs Download Data (CSV)

Dashboard Help & Documentation

What This Dashboard Does

This dashboard monitors your LinkedIn Intent Automation system - an application that automatically enrolls high-intent prospects into SalesLoft cadences by combining two powerful signals:

→ Website visits (captured via Clearbit Reveal)
→ LinkedIn engagement (detected via Fibbler/Zapier)

How Data Flows

1. COLLECT Clearbit → Webhook → Supabase (visitors table)

2. TRIGGER Fibbler → Zapier → Webhook (LinkedIn engagement)

3. MATCH Query visitors by company domain (last 30 days)

4. VALIDATE Check Salesforce exclusions + email validation

5. ENROLL Add to SalesLoft cadence → Track in enrolled_contacts

Key Concepts

Double Intent Signal

The system only enrolls people who show BOTH LinkedIn engagement AND website visits. This dramatically improves outreach relevance and response rates (20-30% vs 3-5% cold outbound).

30-Day Website Visitor Window

When a LinkedIn signal arrives, the system looks back 30 days for website visitors from that company. Website visitors older than 30 days are automatically cleaned up via daily cron job (3 AM).

Auto-Refresh (30 seconds)

All dashboard metrics refresh automatically every 30 seconds to give you real-time visibility into system activity.

Dashboard Sections

📊 System Health

Real-time counts: Website Visitors (30d), LinkedIn Signals (7d), Enrollments (7d), System status

📈 Enrollment Funnel

Visual pipeline: Website Visitors captured → LinkedIn Signals → Matched → Validated → Enrolled

⚠️ Skip Reasons

Why website visitors weren't enrolled (e.g., no_visitors, already_enrolled, SF exclusions)

📊 Analytics

Page insights, engagement distribution, top companies, owner metadata

🔧 Debug Tools

Test domain extraction, lookup visitors by email

⏱️ Activity Timeline

Recent processing events with timestamps and outcomes

Technical Terms & Definitions

Website Visitor

A person who visited your website and was identified by Clearbit Reveal with a valid business email address. Website visitors are stored in the visitors table for 30 days.

LinkedIn Signal

A LinkedIn engagement event detected by Fibbler (e.g., company engaged with 15 LinkedIn campaigns). LinkedIn signals are sent to your application via Zapier webhook and trigger the enrollment process.

Domain

The company domain extracted from a LinkedIn URL. For example: linkedin.com/company/pandadoc → pandadoc.com. Used to match visitors to companies.

Enrollment

Successfully adding a contact to a SalesLoft cadence. Enrollments are tracked in the enrolled_contacts table to prevent duplicates.

Skip Reason

The specific reason why a website visitor was not enrolled in SalesLoft. Examples: invalid email, already enrolled, Salesforce exclusions, no visitors found. See Skip Reasons tab for complete list.

Owner Metadata

Salesforce account owner information (name, email, ID) retrieved during validation and stored with enrollments. Shows as "(not in Salesforce)" if no account/contact exists.

30-Day Window

The lookback period for matching website visitors. When a LinkedIn signal arrives, the system queries website visitors from that company who visited in the last 30 days. Older website visitors are ignored and automatically cleaned up daily.

Processing Log

Detailed audit trail stored in the processing_log table. Tracks every webhook event, visitor processing attempt, enrollment outcome, and skip reason with full context data.

Double Intent Signal

The core concept: only enroll people who have shown both LinkedIn engagement (company-level) and website visit (individual-level). This combination indicates high buying intent.

Fail-Open Semantics

If Salesforce API fails during validation, the system proceeds with enrollment anyway (doesn't block outreach). All webhook errors return 200 OK to prevent infinite retries.

Cadence

A SalesLoft email sequence that prospects are enrolled into. Your application uses cadence ID 4035101 (configured via SALESLOFT_CADENCE_ID environment variable).

Why Website Visitors Aren't Enrolled

Every skip reason is logged in the processing_log table. The dashboard shows normalized categories for easier analysis.

🚫 Data Flow Issues

no_linkedin_url

Fibbler webhook payload missing LinkedIn URL. Check Zapier configuration.

domain_extraction_failed

Could not parse domain from LinkedIn URL. Company might use custom LinkedIn slug that doesn't match their domain (e.g., "acme-corp-international" vs "acme.com").

no_visitors

Most common skip reason. Company engaged on LinkedIn, but has no website visitors in the last 30 days. This means there's no "double intent signal" - LinkedIn interest exists, but no website research activity to match.

✉️ Email Validation

Email: Invalid Format

Email doesn't match standard format (missing @, invalid characters, etc.).

email_invalid: personal_email_domain

Personal email domain detected (gmail.com, yahoo.com, hotmail.com, outlook.com, etc.). System only enrolls business emails.

email_invalid: role_based_email

Role-based email detected (info@, sales@, support@, admin@, contact@, etc.). These don't reach individuals.

🔄 Deduplication

already_enrolled

Contact already enrolled in this system (exists in enrolled_contacts table). Prevents duplicate enrollments.

already_in_cadence

Contact is already active in this specific SalesLoft cadence (verified via SalesLoft API).

🏢 Salesforce Exclusions

SF: Existing Customer

Salesforce account type = "Customer". Existing customers are excluded from prospecting cadences.

SF: Recent Activity (<60 days)

Contact has Salesforce activity within the last 60 days. Prevents duplicate outreach when sales team is already engaged.

SF: Open Opportunity

Company has an open (not closed) opportunity in Salesforce. Sales team is already working this account.

SF: Partner Account

Salesforce account type = "Partner". Partner accounts are managed by dedicated partner team.

SF: Company Too Small (<50)

Company has fewer than 50 employees in Salesforce. Below your minimum company size threshold.

SF: Account Stage Disqualified

Account stage is "Closed", "Customer", "Active Opportunity", or "Unqualified". These stages indicate the account shouldn't receive prospecting outreach.

⚠️ System Errors

salesloft_error: [message]

SalesLoft API returned an error during enrollment. Could be rate limiting (429), validation error, or API issues.

salesloft_exception: [message]

Exception occurred during SalesLoft API call (network error, timeout, etc.).

unexpected_error

Internal system error. Check Dokploy logs for stack traces.

💡 Tip: Understanding Skip Reason Patterns

• High "no_visitors" = Good LinkedIn engagement, but companies aren't visiting your website yet
• High "SF: Recent Activity" = Sales team is actively working accounts (good sign!)
• High "Email: Invalid Format" = Clearbit data quality issues
• High "already_enrolled" = System is working - preventing duplicates

Using Dashboard Debug Tools

🔧 Domain Tester

Purpose: Test LinkedIn URL → domain extraction logic without triggering actual enrollment.

How to use:

Enter a LinkedIn company URL (e.g., linkedin.com/company/pandadoc)
Click "Test Domain Extraction"
See the extracted domain result

Example inputs:

✅ linkedin.com/company/pandadoc → pandadoc.com

✅ linkedin.com/company/acme-corp → acme-corp.com

❌ linkedin.com/company/xyz-123-llc → May fail if slug doesn't match domain

When to use:

Debugging "domain_extraction_failed" skip reasons
Verifying domain extraction works for a specific company
Testing before setting up Fibbler campaign

🔍 Website Visitor Lookup

Purpose: Search for a specific email in the visitors and enrolled_contacts tables.

How to use:

Enter an email address (e.g., john.smith@company.com)
Click "Lookup Website Visitor"
See visitor details and enrollment status

Results show:

Website Visitor Info: Email, domain, company name, first visit date
Enrollment Status: Whether enrolled, when, which cadence, from which company
Not Found: Email doesn't exist in visitors table (never visited or >30 days ago)

When to use:

Verifying if a specific person visited your website
Checking enrollment status before manually adding to SalesLoft
Debugging why someone wasn't enrolled (check if they're in visitors table)
Confirming deduplication is working (already_enrolled check)

💡 Debug Tips

• Domain extraction fails often? Companies with complex LinkedIn slugs (e.g., "acme-corporation-international-llc") won't match their domain ("acme.com"). This is expected (~20% failure rate).
• Website visitor not found? Check if they visited >30 days ago (auto-deleted) or if Clearbit didn't capture their email.
• Testing in production? Use the debug tools - they're read-only and won't trigger enrollments or webhooks.

External Resources

View Dokploy Logs (System logs, errors, stack traces) Download Data (CSV export of last 30 days)

Press Esc to close

Clay Enrichment (7d) LinkedIn Ad Engagement → ICP Contacts

By Segment

By Rep

Skip Reasons

LinkedIn Signals

LinkedIn Activity

Processing Results

Technical Details

Website Visitor Information

Salesforce Data

Status

Website Visitors

Recent Enrollments

Action Required

Failed Domain Extractions

SalesLoft API Errors

Enrollment Funnel (Last 30 Days) The system only enrolls website visitors who engaged on LinkedIn within 30 days of their website visit. This creates a "double intent signal" - both LinkedIn interest AND website research activity.

Quick Tools

Dashboard Help & Documentation

What This Dashboard Does

How Data Flows

Key Concepts

Double Intent Signal

30-Day Website Visitor Window

Auto-Refresh (30 seconds)

Dashboard Sections

📊 System Health

📈 Enrollment Funnel

⚠️ Skip Reasons

📊 Analytics

🔧 Debug Tools

⏱️ Activity Timeline

Technical Terms & Definitions

Website Visitor

LinkedIn Signal

Domain

Enrollment

Skip Reason

Owner Metadata

30-Day Window

Processing Log

Double Intent Signal

Fail-Open Semantics

Cadence

Why Website Visitors Aren't Enrolled

🚫 Data Flow Issues

✉️ Email Validation

🔄 Deduplication

🏢 Salesforce Exclusions

⚠️ System Errors

💡 Tip: Understanding Skip Reason Patterns

Using Dashboard Debug Tools

🔧 Domain Tester

🔍 Website Visitor Lookup

💡 Debug Tips

External Resources

Enrollment Funnel (Last 30 Days)
The system only enrolls website visitors who engaged on LinkedIn within 30 days of their website visit. This creates a "double intent signal" - both LinkedIn interest AND website research activity.